Garment bag, Hanger, shopping bag and Swing tag!

Digital Mood Board

Images sourced from -

-Grazia Magazine Issue 257 22nd February 2010

-Conde Nast Brides March/April 2010

-http://images.teamsugar.com/files/upl2/10/105309/16_2009/002effd7c953fc99_ae487324adcf1059_Picture_8.preview.jpg

-Vera Wang on weddings by Vera Wang Publisher Harper Collins

-My own photographs and photoshop work.

Topshop Brides LOGO

The leading High Street Competitors...

The Sassy Collection - Topshop Brides Spring 2010

Styling & Photography - Jade Goulden

Model - Samantha Freedman

Advertisement- http://www.youtube.com/watch?v=RF_WZFsiAXg

Inspiration & Ideas

Visual Merchandising...

The Spring 2010 Window display features the Boutique designer collaborations to differentiate Topshop against its high street competitors - this will attract shoppers in store even if they just want to have a peek at what the designers have come up with!

The TOPSHOP BRIDES range will have a whole window at the front of the Oxford Street Store this will be a focal point to enhance sales and create awareness.

More details on the Window display coming soon....

Customer Profile - Pen portraits

Three very different women... one thing in common... a love for TOPSHOP♥

Suzanna Jones - Age 36 - Hometown: St Albans Hertfordshire - Occupation: Dentist - Loves Topshop for: accessories, basics and jeans - Hobbies: horse riding, photography and playing tennis - Marital status: Dating fiance for 5 years, organizing a beach wedding in the Caribbean - looking for a short trendy white dress.
Sarah Peters - Age 21 - Home town: Hampstead London - Occupation: Fine Art Student - Loves Topshop for: Clubbing dresses, designer collaborations and funky footwear. Hobbies - Fine art, visiting galleries and shopping with friends. Marital status - single but wants to settle down one day and have lots of children - would like a large family wedding.
Jane Fisher - Age 27 - Home Town: East London - Occupation: Primary School teacher - Loves Topshop for: fun day wear, interesting accessories and evening dresses. Hobbies - loves to keep active and enjoys working out in the gym, often cooks for friends and family. Marital Status - 3 year relationship with fiance - planning a small family wedding looking for a magical elegant gown.

The Muse

Every campaign needs a muse. When looking for the hottest fashionable fresh young face to front the 'Topshop Brides' campaign there was only one girl for the job!

Step forward OLIVIA PALERMO - star of the hit American show 'The City' Olivia is known for her great style either side of the pond. She has a classic look without being frightened to mix designer/high street clothing together creating a unique style. Often she is pictured in Topshop clothes and attended the Topshop Unique show.

Olivia will be the star of the Christmas advertising campaign which will launch October 2010 in various glossy magazines e.g. Vogue, Elle, Grazia and Brides as well as the Topshop magazine.

Watch this space!

Inspiration from Work Experience...

Whilst interning at Vera Wang head office in New York I was overwhelmed by the beautiful wedding dresses. It occurred to me that only very few people could afford these gowns which start at $2000 (£1,250). It was then I realized that the high street stores are missing out on making money from the multi million pound wedding industry.

Topshop is an established brand known world wide, they are renowned for their innovative ideas and high fashion approach to products and would therefore be the brand to hold a new high street Bridal collection. The The idea behind the collection would allow all brides-to-be to pick from exciting high fashion, trend focused affordable designs.